Meet Our Team
The people behind the movement, building a community where Muslim women feel like they belong.
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Bakhtaver Mohammad
Founder & Executive Director
Bakhtaver is the founder of Hijabi Serves, a community-led platform redefining access, representation and belonging in tennis, padel and racket sports.
She leads the organisation’s vision, partnerships, and strategic growth, working across institutions, brands, and communities to build more inclusive pathways into sport.
Bakhtaver brings over eight years of leadership experience across national youth-led humanitarian initiatives, leading programmes, building large-scale networks, and delivering impact at scale across the UK.
With a background in technology, business strategy, and innovation, she has worked across sectors including telecoms and aviation, with experience at leading organisations such as Virgin Media O2 and British Airways. She holds a BSc in IT Management for Business and is currently completing an MSc in Technology Management at University College London (UCL).
She has also participated at the United Nations Commission on the Status of Women as a UN Women UK delegate, contributing to global discussions on gender equality and technological change.
Across tech, sport, and social impact, Bakhtaver has consistently been an advocate for inclusion and belonging, with a particular focus on creating spaces where Muslim women feel seen, supported, and able to thrive.
Yasmin Palejwala
Director of Coaching & Player Development
Yasmin leads coaching and player development at Hijabi Serves, overseeing the design and delivery of programmes that support women at every stage of their tennis journey.
A Level 3 LTA-qualified coach, she brings extensive experience working across multiple clubs and venues, delivering both group and individual coaching for players of all ages and abilities.
Alongside her coaching, Yasmin has a background in musculoskeletal physiotherapy, enabling her to take a holistic approach to player development, with a strong focus on injury prevention, movement, and long-term progression.
She has also contributed to the wider tennis ecosystem as a speaker at the British Tennis Coaches Association conference, sharing insights on engaging and developing girls’ participation in the sport.
Through her work, Yasmin is committed to creating supportive, high-quality coaching environments where women feel confident to develop their game and build a lasting relationship with tennis.